Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.

DESIGNER, TREND + CONCEPT: FUN 101 (Hardlines) – OBPDP

About us:

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. 

A role within the OBPDP (Owned Brand Product Design & Packaging) team means a big opportunity to start from scratch & create something truly original.  Are you an expert who can support your business by staying one step ahead of industry trends, culture & design aesthetics?  Can you demonstrate the utmost attention to detail and create concepts and trend deliverables that are leading edge in the marketplace for their design, quality & value?  Then you’ll have success on our team developing Target-Owned Brands. In close partnership with our Trend Team, you will influence merchant counterparts as well as other cross functional design partners by driving Macro Trend reporting & key Concept development per assigned brand/category, ensuring that our retail products meet merchant assortment strategies, price points and overall creative direction.  The exciting part of retail?  It’s always changing! 

As a Trend + Concept Designer, you'll be taking on a Lead role as you assume responsibility for trend research & reporting and concept direction for owned brand consumer products. You will coordinate and implement all projects assigned with limited and/or general direction. Working within the Product Design (consumer retail products) Team, you will influence your peers, as well as partners and leadership within Merchandising and Marketing. You will own and lead projects within the FUN 101 pyramid (Consumer Electronics, Sporting Goods, Travel, Toys consumer retail product categories) by bringing an innovative approach to identifying white space, emerging guest needs, and helping to drive differentiation for our assortments.

In this role, a strong understanding, advocacy and balance of Target’s Owned Brand Portfolio and industry leading national brands are essential.  You’ll leverage trend information and inspiration to develop clear and compelling concept direction per business / categories assigned.  Using your skills and talents, you will create and present informative, compelling and influential presentations to project teams, cross functional teams, leadership, and/or enterprise partners.

Additionally, comprehending the nuance of both what is said and how it’s said, you’ll synthesize complex information and communicate the appropriate levels of detail.  You will create and maintain accurate ROI data on all projects and maintain a general understanding of financial impacts to the business.

Responsibilities:                               

• Develop and present visually compelling trend materials and brand concepts that meet intent for style, quality, performance and value. Utilize both internal and external Trend reporting services to inform development of Macro Trends and Concepts.

• Maintain an always-on approach to market trend research, incorporating a balance of “art & science” to ensure a balance of data and intuition.

• Demonstrate an understanding of divisional strategic initiatives and proactively work to implement supporting solutions in partnership with CFT & Vendors as well as lead the conversation regarding Owned Brand Concepts and Trend.

• Survey competitive landscape to impact the development of best-in-class products to help guide strategy and find opportunities for new products, variations and ideas.

• Guest empathy: Understand the overall Target guest, the core guest within the product/brand/category.

• Ability to own multiple projects, develop and adhere to schedules, prioritize workload, and work in a fast paced, challenging, and continually evolving environment.

• Coach and develop associate designers & team members.

Core responsibilities of this job are described within this job description.  Job duties may change at any time due to business needs.

About you:

• 4-year college degree in Design (industrial, architecture, fashion, graphic design) or equivalent experience

• 4 -6 years relevant Trend, Concept or Design experience, retail experience a plus

• Familiarity with the trend industry and resources; ability to track and incorporate new resources across the trend industry, cultural events, social media, etc.

• Excellent communication, presentation, organizational and project management skills

• A demonstrated ability to synthesize trend information into clear, compelling, and influential visual materials to inform innovation and product development direction for divisions, brands, assortments, seasonal storytelling.

• Excels in design thinking a strong strategic and interdisciplinary mindset

• Passionate about Design, Technology, Culture and Brand building

• Ability to help push retail brands forward to lead and differentiate within the market

• Strong commercial design and color sensibility

• Self-motivated, accountable, and able to work independently with minimal supervision

• Ability to navigate ambiguity and thrive, demonstrating a can-do attitude

• Skilled at building strong relationships, effectively collaborating in a team environment

• Working knowledge of product manufacturing in both hard and soft goods

• Proficiency in Adobe Creative Suite and Microsoft Programs

• Ability to travel as needed

Americans with Disabilities Act (ADA)