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Head of Product Marketing ID-10510

About Smith.ai:

Smith.ai builds AI voice agents that redefine how SMBs handle phone calls — allowing businesses to book appointments, take payments, and manage complex call flows without missing a beat. We serve a wide range of businesses, from law firms to home contractors and many other service-based companies, leveraging the latest in LLMs, speech-to-text, and text-to-speech to deliver human-like conversation at scale. With over 4,000 SMBs already trusting Smith.ai (and staying with us thanks to world-class retention), we’re driving the next wave of AI innovation where it matters most: real-world customer interactions.  

About the role:

Smith.ai seeks a dynamic Head of Product Marketing to lead the product marketing strategy for our lean, fast-moving startup. This role isn't just about management—it's about owning the narrative around our AI Receptionist solution, shaping messaging, driving launches, and accelerating adoption and revenue. You'll partner with our Growth team to spearhead our evolution from a sales-led motion into a PLG + sales motion, enable our incredible sales team, partner closely with product as we furiously release new features and lead a small but mighty team.

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Remote Moderator, $42/hr, Part-Time, Weekend, No Degree
Data Entry, $45/hr, Remote, Night Shift, College Student Job
Phone Support, Remote, $50/hr, No Experience, Part-Time
Virtual Assistant, No Experience, $42/hr, Remote, Weekend
Remote Customer Support, $45/hr, Part-Time, College Student
Data Entry, Remote, $40/hr, Night Shift, No Degree
Evening Virtual Assistant, Remote, $45/hr, No Experience
Weekend Customer Support, $42/hr, Remote, College Student
Remote Data Entry, $50/hr, No Experience, Evening/Night Job
Remote Live Chat, $40/hr, Part-Time, No Degree Required
Virtual Assistant, $42/hr, Remote, Weekend, Entry Level
Remote Phone Support, $45/hr, Evening, No Experience Required
Data Entry, No Experience, $50/hr, Remote, College Student
Remote Moderator, $40/hr, Weekend, No Degree, Part-Time
Live Chat Support, Remote, $42/hr, Night Shift, College Student
Phone Job, $50/hr, Remote, No Degree, Part-Time, Weekend
Data Entry, $45/hr, Remote, Evening, No Experience Required
Virtual Assistant, No Experience, $42/hr, Remote, Part-Time
Remote Customer Support, $50/hr, Night Shift, No Degree
Remote Data Entry, $40/hr, College Student Friendly, Part-Time
Live Chat Support, $42/hr, Weekend, Remote, No Degree
Virtual Assistant, Remote, $45/hr, Evening, No Experience
Remote Phone Job, $50/hr, College Student, Night Shift
Remote Moderator, $42/hr, Weekend, No Experience Required
Data Entry, No Degree, $45/hr, Part-Time, Remote Job
Customer Support, $50/hr, Remote, Evening/Night Job, No Degree
Virtual Assistant, $42/hr, Remote, Weekend, No Degree
Remote Live Chat, $45/hr, College Student, No Experience
Remote Data Entry, $40/hr, Part-Time, No Degree Required
Phone Support, $50/hr, Weekend, Remote, No Experience
Virtual Assistant, $42/hr, Evening, Remote, No Degree
Remote Customer Support, $45/hr, No Experience, Part-Time
Data Entry, $50/hr, Night Job, No Degree, Remote
Remote Moderator, $40/hr, College Student Friendly, Part-Time
Virtual Assistant, Remote, $42/hr, Weekend, No Experience
Remote Phone Job, $45/hr, Part-Time, No Degree Required
Customer Support, $50/hr, Night Job, Remote, No Experience
Data Entry, Remote, $42/hr, Evening Job, No Degree
Live Chat Support, $45/hr, Weekend, Remote, College Student
Virtual Assistant, Remote, $50/hr, Part-Time, Night Shift
Data Entry, $40/hr, No Experience, Remote, Weekend Job
Remote Phone Job, $45/hr, No Degree, College Student Friendly
Customer Support, $42/hr, Remote, Evening, No Experience
Virtual Assistant, $50/hr, Weekend, No Degree, Remote
Remote Data Entry, $40/hr, Part-Time, College Student Job
Phone Support, Remote, $42/hr, Evening/Night Shift
Virtual Assistant, No Degree, $45/hr, Remote, Part-Time
Live Chat Support, $50/hr, Remote, No Experience Required
Remote Moderator, $42/hr, College Student, Weekend Job
Data Entry, $45/hr, Remote, Night Job, No Degree
Virtual Assistant, $50/hr, Remote, Part-Time, Evening Job
Remote Customer Support, $42/hr, Weekend, No Experience
Phone Job, $45/hr, Remote, Night Shift, No Degree
Remote Live Chat, $50/hr, College Student, No Experience
Data Entry, $40/hr, Part-Time, Remote, Weekend Job
Virtual Assistant, $42/hr, Remote, No Experience, Evening
Remote Phone Support, $45/hr, Night Job, College Student
Remote Moderator, $50/hr, No Degree, Weekend, Part-Time
Virtual Assistant, $40/hr, Remote, Night Shift, No Experience
Customer Support, $42/hr, Remote, Part-Time, No Degree
Remote Data Entry, $45/hr, Weekend Job, College Student
Phone Support, Remote, $50/hr, No Experience, Night Shift
Virtual Assistant, $42/hr, Evening, Remote, College Student
Live Chat Support, $45/hr, Part-Time, Remote, No Degree
Data Entry, $50/hr, Remote, Evening Job, College Student
Virtual Assistant, $40/hr, Weekend, Remote, No Experience
Remote Phone Job, $42/hr, Night Shift, College Student Friendly
Remote Customer Support, $45/hr, No Degree, Evening Job
Virtual Assistant, $50/hr, Part-Time, Remote, Weekend Job
Data Entry, $40/hr, Evening Job, No Experience, Remote
Remote Live Chat, $42/hr, Weekend, No Degree, Part-Time
Virtual Assistant, $45/hr, No Experience, Remote, Night Job
Phone Job, $50/hr, Remote, Part-Time, College Student
Remote Data Entry, $42/hr, Evening/Night Job, No Experience
Remote Moderator, $45/hr, No Degree, Weekend Job, Part-Time
Live Chat Support, $50/hr, Remote, Night Shift, No Degree
Virtual Assistant, $40/hr, Weekend, College Student, Remote
Remote Phone Job, $42/hr, Part-Time, No Experience Required
Remote Data Entry, $45/hr, No Degree, Weekend, Night Job
Virtual Assistant, $50/hr, Evening, Remote, College Student
Customer Support, $42/hr, Weekend Job, Remote, No Degree
Phone Support, $45/hr, Remote, No Experience, Evening Job
Data Entry, $50/hr, Night Shift, No Degree, Remote Job

Reporting directly to the CRO, you’ll blend strategic leadership with hands-on execution, bridging product vision and customer needs to drive significant growth.

The perfect person for this role is really smart and curious, a fantastic story teller and writer, with a burning desire to build an iconic AI business that transforms how small businesses grow.

 

What you’ll do: 

  • Messaging & Content Strategy – Own the development of compelling narratives, positioning, and messaging frameworks for our product suite. Produce strategic, high-impact content to attract new users, accelerate adoption, and amplify Smith.ai’s brand presence. 
  • Transformation into PLG - Partner with Growth and Product to transform our website and GTM from purely sales-led into a PLG + sales powerhouse.
  • Feature Release Excellence – We have a furious schedule of upgrades and releases to AI Receptionist! Strategically plan and execute these launches across every touchpoint, working cross-functionally with Product, Sales and Growth
  • Sales & Partner Enablement – Create and deliver scalable sales enablement resources and customer assets (eg case studies and references) for internal teams and external partners. 
  • Event Strategy & Management – Plan, orchestrate, and execute virtual and occasional in-person events through the development of event presentations and collateral to maximize conversions.
  • Team Leadership & Development – Manage, mentor, and develop a small, high-performing product marketing team.

     

Traits of the ideal candidate:

  • Ideally 7+ years of product marketing experience, including at least one stint at an earlier stage startup
  • Prior management experience ideal but not required for the right person
  • Whip smart with an urgency to get things done and have big impact
  • Strategic storyteller with a creative and narrative-driven approach, likely a very strong writer
  • Deep hands-on experience across core product marketing functions, including market research, strategic messaging, sales enablement content, competitive positioning, product-related educational assets, and strategic thought-leadership initiatives.
  • Strong emotional intelligence, low ego and highly collaborative
  • Master in managing complex, cross-functional projects, clearly defining roles and responsibilities, removing ambiguity, and ensuring seamless coordination between stakeholders at every stage
  • Has an entrepreneurial spirit and enthusiasm for hands-on execution 
  • Ideally you are passionate about small businesses, SMB GTM motions and PLG tactics

     

Life at Smith.ai:
Here at Smith.ai, we're laser focused on our mission of helping small and medium businesses succeed. We strive to test, learn and improve, while continuously developing our solutions, our operations, and our team members. We're a fast-growing and dynamic startup, with 400+ team members globally, that values collaboration and innovative thinking.

 

We are an equal opportunity employer and believe diversity makes teams better and that discrimination based on race, gender, or anything else is self-defeating.

 

Location and Benefits: 

  • Location: Fully Remote (US-based)
  • This is a full-time position with a salary that ranges between $160,000 - $200,000 per year, depending on experience
  • We offer equity and a competitive benefits package that includes medical, dental, vision, life insurance, 401k, and unlimited FTO
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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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