[Remote] Regional Brand & Store Events Manager, Southeast Region

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Note: The job is a remote job and is open to candidates in USA. Sephora is a leading beauty retailer committed to inspiring customers and empowering teams. The Regional Brand & Store Events Manager will serve as a liaison between stores and brands, focusing on developing strategies to enhance the Store Events program and drive sales growth through collaboration and strategic planning.


Responsibilities

  • Ensures that the Stores Events program operates at peak efficiency, minimizes risks, and meets its strategic objectives.
  • Instrumental in forging strong store partnerships and external relationships with multiple stakeholders, including field leaders, and the brand community.
  • Partner with FSC and field teams to achieve monthly/annual sales goals through strategic event planning.
  • Guide Store Leadership on brand visit strategy, sales goal alignment, and event execution.
  • Lead onboarding for new Field Leaders, sharing best practices and key program strategies.
  • Capture and synthesize insights from stores and brands to continuously evolve the event experience.
  • Collaborate with Regional Directors and store teams to adapt and execute event strategies that support Share of Sales and cross-world selling goals.
  • Partner with Category Event Managers and brand field teams on planning areas such as inventory, brand resourcing, and investment.
  • Maximize regional brand partnerships to support business priorities and elevate event impact.
  • Serve as a key liaison between stores, field leadership, brands, and FSC partners to ensure alignment and transparency.
  • Support cross-functional collaboration and end-to-end project management for events.
  • Own the regional event calendar, execution, and performance tracking.
  • Identify and activate event opportunities tied to regional demographics and cultural moments.
  • Champion the use of store experience tools and position events as a driver of business growth.
  • Lead elevated local and market strategies in partnership with brands.

Skills

  • Must reside within the Southeast Region, within a major metro-market (Atlanta, Orlando, Miami, Tampa)
  • Subject matter expert (SME) responsible for serving as a regional liaison and forging strong partnerships between stores, field leadership, brands & FSC partners
  • Focus on supporting Field and Store leadership in analyzing the business to develop strategies to impact and grow the Store Events program
  • Ensures that the Stores Events program operates at peak efficiency, minimizes risks, and meets its strategic objectives
  • Instrumental in forging strong store partnerships and external relationships with multiple stakeholders, including field leaders, and the brand community
  • Partner with FSC and field teams to achieve monthly/annual sales goals through strategic event planning
  • Guide Store Leadership on brand visit strategy, sales goal alignment, and event execution
  • Lead onboarding for new Field Leaders, sharing best practices and key program strategies
  • Capture and synthesize insights from stores and brands to continuously evolve the event experience
  • Collaborate with Regional Directors and store teams to adapt and execute event strategies that support Share of Sales and cross-world selling goals
  • Partner with Category Event Managers and brand field teams on planning areas such as inventory, brand resourcing, and investment
  • Maximize regional brand partnerships to support business priorities and elevate event impact
  • Serve as a key liaison between stores, field leadership, brands, and FSC partners to ensure alignment and transparency
  • Support cross-functional collaboration and end-to-end project management for events
  • Own the regional event calendar, execution, and performance tracking
  • Identify and activate event opportunities tied to regional demographics and cultural moments
  • Champion the use of store experience tools and position events as a driver of business growth
  • Lead elevated local and market strategies in partnership with brands
  • Passionate about creating best-in-class experiences for clients, employees, and brands through innovative programming and continuous optimization
  • Build strong cross-functional partnerships within a matrixed organization
  • Self-starter with exceptional organization and self-direction when managing multiple projects
  • Committed to aligning program efforts with strategic goals to deliver exceptional outcomes
  • Analytic mindset with an ability to educate & develop Store Leadership on business acumen
  • Demonstrate proficiency in key competencies such as Strategic Vision, Agility & Managing Ambiguity, and Drive Results
  • Proficiency in Word, Excel, PowerPoint, Office, and preferred experience with project management tools (Smartsheet, Box, etc.)

Benefits

  • Comprehensive health, dental and vision plans
  • A superior 401(k) plan
  • Various paid time off programs
  • Employee discount/perks
  • Life insurance
  • Disability insurance
  • Flexible spending accounts
  • An employee referral bonus program

Company Overview

  • Sephora is an online shopping site that offers a range of beauty products such as cosmetics and skincare items. It was founded in 1969, and is headquartered in Neuilly-sur-seine, Ile-de-France, FRA, with a workforce of 10001+ employees. Its website is

    • Company H1B Sponsorship

  • SEPHORA has a track record of offering H1B sponsorships, with 24 in 2025, 49 in 2024, 70 in 2023, 49 in 2022, 29 in 2021, 32 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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