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Director, Engagement and Reach: Students and Families - REQ001788_1-3175 ID-12380

About the position

The Director, Engagement and Reach: Students and Families at The College Board is responsible for developing and executing multi-channel campaigns aimed at increasing engagement with high school students and their families. This role focuses on promoting College Board offerings such as the SAT, BigFuture, and AP programs, while managing campaign strategies, performance analysis, and content creation. The Director will collaborate with various teams and external partners to ensure effective campaign delivery and advocate for underrepresented student populations.

Data Entry, $50/hr, Remote, Evening Job, College Student Phone Job, $45/hr, Remote, Night Shift, No Degree Customer Support, $35/hr, Remote, Evening/Night Job, No Degree Remote Data Entry, No Experience, $40/hr, Part-Time Virtual Assistant, Remote, $42/hr, Weekend, No Experience Phone Support, Remote, $40/hr, Evening/Night Shift Remote Customer Support, $50/hr, Night Shift, No Degree Virtual Assistant, No Experience, $40/hr, Remote, Part-Time Data Entry, $35/hr, Night Shift, No Degree,?Remote?Job Phone Job, $45/hr, Remote, Night Shift, No Degree Remote Phone Job, $40/hr, Part-Time, No Degree Required Remote Moderator, No Degree, $50/hr, Evening, Weekend Job Phone Support, $35/hr, Weekend, Remote, No Experience Customer Support, $50/hr, Night Job, Remote, No Experience Virtual Assistant, $50/hr, Part-Time, Remote, Weekend Job Data Entry, $40/hr, Remote, Night Job, No Degree Remote Phone Job, $42/hr, Part-Time, College Student Friendly Virtual Assistant, $40/hr, Remote, No Experience, Evening Remote Live Chat, $50/hr, College Student, No Experience Phone Job, $50/hr, Remote, No Degree, Part-Time, Weekend Data Entry, $50/hr, Night Job, No Degree, Remote Remote Customer Support, $45/hr, No Degree, Evening Job Remote Moderator, $40/hr, College Student, Weekend Job Remote Phone Job, $40/hr, Part-Time, No Experience Required Remote Data Entry, $40/hr, Part-Time, No Degree Required Remote Data Entry, $35/hr, No Experience, Evening/Night Job Live Chat Support, $40/hr, Weekend, Remote, No Degree Virtual Assistant, Remote, $40/hr, Weekend, No Experience Entry Level Phone Job, $40/hr, Remote, No Degree Required Remote Data Entry, $42/hr, Evening/Night Job, No Experience Live Chat Support, $40/hr, Weekend, Remote, No Degree Remote Live Chat, $35/hr, College Student, No Experience Live Chat Support, $45/hr, Weekend, Remote, College Student Phone Job, $50/hr, Remote, Part-Time, College Student Virtual Assistant, $35/hr, Weekend, No Degree, Remote Entry-Level Remote Data Entry, $50/hr, Evening Job Remote Phone Job, $42/hr, Night Shift, College Student Friendly Remote Live Chat, $40/hr, Weekend, No Degree, Part-Time Remote Phone Support, $45/hr, Night Job, College Student Remote Data Entry, $40/hr, College Student Friendly, Part-Time Entry-Level Remote Data Entry, $50/hr, Evening Job Data Entry, $45/hr, Remote, Night Shift, College Student Job Virtual Assistant, Remote, $45/hr, Evening, No Experience Data Entry, $40/hr, Evening Job, No Experience, Remote Remote Customer Support, $45/hr, Part-Time, College Student Virtual Assistant, $45/hr, Remote, No Experience, Night Job Phone Support, Remote, $40/hr, Evening/Night Shift Virtual Assistant, $50/hr, Weekend, No Degree, Remote Virtual Assistant, $35/hr, Part-Time, Remote, Weekend Job Live Chat Support, $45/hr, Part-Time, Remote, No Degree Remote Moderator, $50/hr, No Degree, Weekend, Part-Time Virtual Assistant, $40/hr, Remote, Weekend, Entry Level Virtual Assistant, $35/hr, Part-Time, Remote, Weekend Job Phone Support, Remote, $42/hr, Evening/Night Shift Remote Phone Support, $40/hr, Night Job, College Student Remote Data Entry, $40/hr, Evening/Night Job, No Experience Remote Phone Job, $42/hr, Part-Time, College Student Friendly Remote Moderator, No Degree, $50/hr, Evening, Weekend Job Data Entry, $50/hr, Night Shift, No Degree, Remote Job Remote Data Entry, $40/hr, Evening/Night Job, No Experience Live Chat Support, $50/hr, Remote, Night Shift, No Degree Remote Live Chat, $45/hr, College Student, No Experience Data Entry, $45/hr, Remote, Evening, No Experience Required Virtual Assistant, $40/hr, Remote, Weekend, No Degree Data Entry, $50/hr, Night Job, No Degree, Remote Data Entry, $50/hr, Night Shift, No Degree, Remote Job Virtual Assistant, No Degree, $45/hr, Remote, Part-Time Data Entry, No Experience, $35/hr, Remote, College Student Customer Support, $40/hr, Weekend Job, Remote, No Degree Remote Phone Job, $42/hr, Night Shift, College Student Friendly Remote Phone Job, $40/hr, Night Shift, College Student Friendly Remote Moderator, $40/hr, Part-Time, Weekend, No Degree Live Chat Support, $40/hr, Part-Time, Remote, No Degree Remote Live Chat, $50/hr, Part-Time, Evening/Night Job Remote Data Entry, $42/hr, Evening/Night Job, No Experience Evening Virtual Assistant, Remote, $45/hr, No Experience Remote Customer Support, $45/hr, No Experience, Part-Time Phone Support, Remote, $35/hr, No Experience, Part-Time Customer Support, $42/hr, Remote, Evening, No Experience Remote Data Entry, No Experience, $40/hr, Part-Time Virtual Assistant, $42/hr, Remote, No Experience, Evening Customer Support, $42/hr, Weekend Job, Remote, No Degree Remote Customer Support, $35/hr, Night Shift, No Degree Remote Moderator, $45/hr, No Degree, Weekend Job, Part-Time Remote Data Entry, $45/hr, No Degree, Weekend, Night Job Virtual Assistant, $40/hr, Evening, Remote, No Degree Weekend Data Entry, $45/hr, Remote, No Experience Remote Phone Support, $40/hr, Evening, No Experience Required Virtual Assistant, Remote, $40/hr, Evening, No Experience Remote Data Entry, $40/hr, Part-Time, No Degree Required Virtual Assistant, $35/hr, Remote, Part-Time, Evening Job Phone Support, Remote, $35/hr, No Experience, Night Shift Virtual Assistant, $42/hr, Remote, Weekend, No Degree Phone Support, $35/hr, Weekend, Remote, No Experience Remote Live Chat, $40/hr, College Student, No Experience Entry-Level Remote Data Entry, $35/hr, Evening Job Virtual Assistant, No Degree, $40/hr, Remote, Part-Time Remote Data Entry, $42/hr, Evening/Night Job, No Experience Customer Support, $42/hr, Remote, Evening, No Experience Data Entry, $35/hr, Night Shift, No Degree,?Remote?Job Remote Data Entry, $35/hr, No Experience, Evening/Night Job Data Entry, No Degree, $45/hr, Part-Time, Remote Job Entry Level Phone Job, $42/hr, Remote, No Degree Required Virtual Assistant, $50/hr, Part-Time, Remote, Weekend Job Remote Live Chat, $45/hr, College Student, No Experience Virtual Assistant, Remote, $40/hr, Weekend, No Experience Virtual Assistant, $40/hr, Remote, Night Shift, No Experience

Responsibilities

  • Develop strategic plans for campaigns based on organizational goals and stakeholder input.
  • Manage campaign efforts across various teams using internal project management systems.
  • Lead the content review and approvals process with internal stakeholders.
  • Ensure clean delivery of campaigns across multiple channels including email, web, social media, and events.
  • Manage relationships with external agencies and partner organizations.
  • Track and analyze campaign effectiveness using Salesforce Marketing Cloud and Adobe Analytics.
  • Continuously A/B test new messaging and creative to increase conversion rates.
  • Leverage data sources to drive recommendations for target audiences.
  • Represent the needs of underrepresented students and their parents.
  • Develop compelling campaign content across various media platforms.

Requirements

  • 5-8 years of experience in consumer campaigns with a focus on engagement and reach strategies.
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • Experience with campaigns targeting Black, Hispanic, Indigenous, and other underrepresented communities.
  • Strong collaborative skills and relationship-building abilities.
  • Ability to thrive in a fast-paced and changing environment.
  • Superior verbal and written communication skills.
  • Strong organization and prioritization skills.
  • Proactive problem-solving mindset.
  • Skilled in creating content across different media platforms.
  • Strong analytical skills and a data-driven approach to decision making.
  • Ability to travel 3-6 times per year.
  • Authorization to work in the U.S.

Nice-to-haves

  • Proficiency in written Spanish.
  • Familiarity with College Board products and services.

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Generous paid time off
  • Paid parental leave
  • Fertility benefits
  • Pet insurance
  • Tuition assistance
  • Retirement benefits
  • Annual bonuses
  • Salary growth opportunities
  • Merit raises and promotions based on increased responsibility
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