Digital Product Managers at U. S. Bank are customer obsessed in defining and delivering the strategy and vision required for digital experiences to stay ahead of constantly evolving economic, competitive, technological, and customer needs. Ensures a data-driven approach to prioritize “building the right thing” that maximizes results for both end users and internal business partners. Relentlessly focused on ongoing measurement and optimization of digital experiences that support seamless self-service and human-assisted customer interactions. Advocates for reusability of capabilities to drive cost-effective scale and speed to market.

ESSENTIAL FUNCTIONS:

PRODUCT P&L

• Enable business line product profitability and performance by explicitly connecting digital product objectives, key results and roadmap to business line goals and profitability targets. Balances short- and long-term outcomes of digital product portfolio to ensure timely return on investments.

PRODUCT STRATEGY, VISION, AND PLANNING

• Leverages market and competitive insights, customer needs, and internal business priorities to establish a digital product vision. Vision includes definition of best-in-class, future-state user experience journey and role of experience in delivering competitive differentiation.
• Defines the multi-year digital product strategy including target markets, user segments, user problems to be solved, monetization, technical capabilities, build vs. buy decisions etc.
• Aligns digital product vision across other enabling functions to establish an integrated delivery roadmap. Regularly re-evaluates priorities during planning to optimize capacity against user and business value creation.

DIGITAL PRODUCTS AND PLATFORMS

• Integrates digital products, platforms and capabilities to drive business value through an enhanced user experience. Advocates for the reusability and modernization of digital platforms and capabilities across the enterprise to improve speed to market, operational efficiency, risk / compliance adherence etc. Continuously evaluates the external vendor market for new digital platforms and capabilities by discovering, curating and recommending build vs. buy decisions.

PRODUCT BUILD & DEVELOPMENT

• Drives digital product development by actively managing the roadmap through the agile delivery lifecycle.
• Actively engages the quad squad (Product, Design, Agile, Engineering) to execute the product strategy and continuously improve ways of working to maximize efficiency and value creation (business and user).
• Ensures user needs are being met through an iterative approach to digital product development, including definition of MVP.
• Works alongside technical partners to define business / solution architecture leading to build vs. buy decisions, re-usability, performance and reliability.

CHANNEL ALIGNMENT AND MANAGEMENT

• Enables the cross-channel strategy (e.g., web, mobile, voice, in person etc.) by delivering integrated digital solutions that drive adoption, engagement and growth across both digital and human customer interactions.
• Partners to ensure digital solutions maximize the use of enterprise digital platforms and capabilities and adhere to all design and development standards (design system, performance, reliability, code quality) for the benefit of the user experience.

ADOPTION

• Prove out the digital experience solution by measuring customer engagement, flow completion and share of digital transactions. Analyze awareness, setup, activation, ongoing usage to identify drop off points, hypothesize solutions, test and optimize to increase digital adoption and retention, creating loveable experiences that drive raving fans.

CUSTOMER EXPERIENCE RESEARCH, INSIGHT AND EXECUTION

• Identifies initial and ongoing digital product-market fit through partnering with cross-functional teams to deliver best-in-class research deliverables such as research briefs, personas, story maps, prototyping, product chartering, and mapping experiences.
• Leads and influences research initiatives to achieve a deep understanding of target users and market to build optimized customer experiences that achieve maximum results for accelerated customer demand. Leads consistent review of market trends, economic environments, user research, and testing to continuously improve customer experiences.
• Establishes data and feedback mechanisms throughout the customer journey to ensure voice of customer is used to guide execution of the digital product roadmap. Ability to establish and monitor dashboards and control plans for ongoing optimization of the customer experience across various modes of interaction.

GO TO MARKET AND SALES ALL CHANNELS

• Collaborate with other enabling functions (e.g., marketing, sales, training, operations, go to market, etc.) to develop a go-to-market strategy on digital products & platforms launched to position and promote digital awareness, engagement, adoption and revenue growth across digital + human interactions.

PERFORMANCE MEASUREMENT AND OPTIMIZATION

• Develops north star metric (NSM) to connect business outcomes to customer value and unify the team and stakeholders against a singular goal. Continuously measures actual results against target NSM in order to manage performance and drive progress against product vision and strategy. Leverage NSM and leading indicators to optimize execution and ensure teams remain focused on highest value work.

MARKETING AND ANALYTICS

• Partners with marketing to define and influence multi-channel marketing strategy, budget and key performance indicators to drive digital engagement and growth. In addition, partners to define the target segment and value proposition for the digital product and leverages analytics to continuously optimize awareness and consideration. Influence future state marketing technology roadmap to enable and support growth.

• Product Manager for Investment Services Digital Platform-Pivot supporting the Digital Data Delivery (Online Views & Reports) journey team.

• Team up with user experience (UX) research in the discovery phase, including internal and external interviews, workshops, and demos.

• Partner with user experience (UX) design experts to create a differentiating experience.

• Collaborate with business line stakeholders, UX, and engineers, to define product roadmap.

• Oversee scrum team backlogs, ensuring it accurately reflects value and complexity.

• Explain business drivers and provide clarification to business analysts and engineers.

• Make final decision on what’s done and what’s not during sprint reviews.

• Review and sign-off on launch and adoption tactics for releases.

Preferred Skills/Experience

• Proficient digital product management or similar experience

• Strong background in financial services, specifically in corporate investment services (ex. custody, corporate trust, funds services)

• Experience with investment services digital platforms

• Prior experience working with others to gather requirements, do prioritization, and story writing

• Effective presentation, verbal, and written communication skills