Senior Manager - Amazon Retail Media lfmvn64 ID-14433
We are a microbiome science company pioneering innovations in probiotics and living medicines to impact human and planetary health. Founded to realize the potential of microbes, our platform enables the translation of breakthrough science across a portfolio that encompasses both indication-specific and preventive applications across gastrointestinal and digestive health, women’s health, skin and dermatological health, oral care, pediatrics, gut-brain function, metabolic function, and nutrition.
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And our environmental research is conducted under SeedLabs, which was founded to develop novel bacterial interventions to enhance biodiversity and restore ecosystems impacted by human activity. LUCA Biologics, our women’s health biotech company co-founded with Dr. Jacques Ravel, develops living medicines targeting the vaginal microbiome for urogenital and reproductive health.
Founded in Venice, CA with a global team across Europe, Australia, Asia and North America, Seed Health was co-founded by Ara Katz and Raja Dhir, alongside a scientific board comprised of leading scientists, researchers, and clinicians across the fields of microbiology, immunology, bioinformatics, dermatology, oral health, vaginal health, gastroenterology, mental health, pediatrics, and nutrition.
The Role
Seed is redefining e-commerce - first in direct-to-consumer, now on Amazon.
Since launching Amazon in February 2024 (3P), we’ve learned that Amazon shoppers are loyal, cost-effective to acquire, and incremental to our direct-to-consumer business. These factors and more give Seed immense opportunity for scale within Amazon’s $16B VMS category.
The Senior Manager, Amazon Retail Media will lead Seed’s efforts across the full funnel of Amazon Ads products (Sponsored Ads, DSP, AMC, etc.) to drive awareness, consideration, and loyalty for Seed products. This role reports directly into the Director of Amazon and will collaborate with a variety of internal & external stakeholders.
Who You Are
- You have 8+ years of experience in a performance marketing role with 5+ years of experience focused on Amazon.
- You’ve owned a $1M/mo Amazon Ads budget for large, omni-channel CPG brands.
- You have a track record of scaling Amazon media campaigns using multiple Amazon Ads products, including but not limited to Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Streaming TV, Prime Video, Amazon Attribution, and Amazon Marketing Cloud. Hands on keyboard experience is a must.
- You have a deep understanding of how Amazon Ads products work together to drive performance, as well as the ability to clearly model attribution across these products.
- You are a highly effective communicator with the ability to break down complex strategies into clear, actionable plans and measurable results.
- You have experience collaborating with cross functional stakeholders (such as creative, product marketing, and data analytics teams) to improve business outcomes.
- You are a self-starter who is deeply curious about Amazon and the broader retail media landscape.
- The ideal candidate may also have experience managing additional retail media networks (Target, Instacart, etc.), and/or experience with additional Amazon growth marketing programs (Google, Meta, Pinterest, influencers, affiliates, etc.)
What You’ll Do
- Own media strategy and execution for all Amazon channel media (both search and display) to drive awareness, consideration, and loyalty for Seed products.
- Leverage a combination of Sponsored Ads, DSP (including Streaming TV/Prime Video), and Amazon Marketing Cloud to optimize and measure media at each stage of the customer journey.
- Report on key performance metrics such as ROAS, TACOS, contribution margin, and LTV. Support broader analytics and attribution projects that help Seed understand the impact of Amazon media across channels.
- Implement iterative testing across bid strategies, ad placements, creative, and audiences to identify winning tactics. Adopt a test and learn strategy for new Amazon Ads product releases.
- Remain up-to-date on Amazon Ads trends and best practices. Maximize the relationship with Seed’s Amazon representatives by gaining early access to early applicable betas and features.
- The ideal candidate may also manage additional retail media networks (Target, Instacart, etc.), and/or additional Amazon growth marketing programs (Google, Meta, Pinterest, influencers, affiliates, etc.)
The annual pay range for this full-time position is $130k-$150k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.
Seed is an equal opportunity employer. For us, diversity isn’t an HR metric—it is the result of billions of years of evolution; it’s our nature. To serve our community inclusively means to cultivate a relative abundance of perspectives, backgrounds, geographies, and experiences. Like in biology, each role and its function is key to the productivity, sustainability, and resilience of our ecosystem.
Seed Health does not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or any employee of the Seed team. All candidates must be submitted via our Applicant Tracking System by approved Seed Health vendors who have been requested to make a submission by our Talent Acquisition team for a specific job opening.
