Title: Senior Manager, Social Channel and Creator Marketing - Meta and Pinterest MSDS
Location: Culver City United States
Consumer BrandsMarketing
Job Description:
About this Position
At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil, 'all, Loctite, Snuggle, and Schwarzkopf and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit - where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
The Senior Manager, Social Channel & Creator Marketing Meta & Pinterest MSDS leads MSDS's strategy for community engagement, inspiration, and conversion across Meta (Instagram & Facebook) and Pinterest. This role builds and sustains the social heartbeat of our brands, nurturing communities, deepening advocacy, and driving discovery-to-purchase journeys through channel-specific storytelling. Acting as both strategist and creative producer, this leader connects brand purpose to platform culture through inspiring content, authentic creator collaborations, and visually distinctive storytelling. The role partners closely with the Director, Social Digital Content & Creator Strategy, Brand Directors, Creative, and Digital Commerce teams to ensure that each MSDS brand's social presence fuels awareness, loyalty, and measurable business growth.
Develop and lead the Meta & Pinterest strategies across all four MSDS brands, defining each channel's role in brand storytelling and conversion.
Craft community-driven content strategies that bring brand purpose to life through conversation, education, and visual inspiration.
Define and evolve best practices for feed, Reels, Stories, and Pins - optimizing each format for engagement and reach.
Integrate content and commerce by linking brand storytelling to path-to-purchase (e.g., tagged shopping, link-in-bio, Pinterest Shop).
Creator & Influencer Partnerships- build and manage relationships with creators who thrive on Meta and Pinterest - from professional stylists to lifestyle micro-influencers.
Oversee content co-creation, briefing, and storytelling alignment with each brand's aesthetic and voice.
Collaborate with Paid Media and Digital Commerce teams to amplify creator content for engagement and conversion.
Drive "micro & nano creator waves" that scale advocacy and extend content reach cost-effectively.
Community Building & Advocacy- own community engagement strategies across Instagram and Facebook - ensuring responsive, authentic interaction with followers.
Content Planning & Production- develop content frameworks that activate stylist and consumer communities around education, self-expression, and transformation.
Partner with Brand Education teams to spotlight stylist content and amplify professional expertise.
Foster a strong connection between MSDS brand channels and salon communities nationwide.
What makes you a good fit
8-10 years of experience in social media marketing, content strategy, or creator management - ideally across beauty, fashion, or lifestyle.
Proven expertise in Meta and Pinterest ecosystems, including algorithmic understanding, ad/organic synergy, and shopping integration.
Demonstrated ability to develop and execute cross-platform content and community strategies.
Strong creative eye with the ability to translate data into storytelling opportunities.
Experience managing creators, content teams, and budgets.
Collaborative, entrepreneurial mindset with passion for social innovation and consumer connection.
Some benefits of joining Henkel
Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary for this role is $120,000.00- $135,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
JOB ID: 25087745
Job Locations: United States, CA, Culver City, CA
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
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How is work at Henkel
About Henkel
Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
