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<h2 class="wp-block-heading">Highlights of the Job Offer</h2>
<ul class="wp-block-list">
<li><strong>Position and Salary</strong>: SEO Strategist with a base annual salary of $50,000, paid weekly, and an additional technology stipend of $1,000 per year.</li>
<li><strong>Bonuses and Benefits</strong>: Opportunity for up to $1,200 in bonuses based on KPIs and a SIMPLE IRA plan with 3% matching.</li>
<li><strong>Work Distribution</strong>: 50% SEO management, 30% content marketing, 15% client communication, and 5% department optimization.</li>
<li><strong>Experience Requirements</strong>: At least 2 years of SEO experience and proficiency in digital marketing tools like SEMrush, Ahrefs, and Screaming Frog.</li>
<li><strong>Skills and Qualifications</strong>: Excellent written and verbal communication skills, knowledge of SEO best practices, and a portfolio showcasing digital marketing campaigns.</li>
<li><strong>Remote Work and Office Culture</strong>: Offers a hybrid work environment with options to work remotely or in-office locations in New Orleans and Washington, DC.</li>
<li><strong>Work Environment Benefits</strong>: Insurance, retirement plans, ample PTO, unlimited mental health days, dog-friendly offices, an annual retreat, and excellent work-life balance.</li>
<li><strong>Hiring Process</strong>: Involves an application review, initial interview, a compensated assignment for fake clients, and a final interview with leadership.</li>
<li><strong>Responsibilities</strong>: Includes SEO management for 6-10 accounts, content marketing, client communication, and continuous optimization of department processes.</li>
<li><strong>Future Outlook</strong>: Encouragement to adapt and innovate with AI and new technologies in the rapidly evolving field of SEO.</li>
</ul>
<h2 class="wp-block-heading">Job Offer Details</h2>
<p>As an SEO Strategist, we expect you to serve as a mid-level role in our Search & Content Department. You work directly under our Search & Content Director, collaborating with the other members of your department while further developing your abilities to handle larger accounts. We expect the job to be around:</p>
<ul class="wp-block-list">
<li>50% SEO management, including keyword research, on-site optimizations, off-site link building, technical SEO, and other duties that relate to improving a website’s presence on search engines</li>
<li>30% Content marketing, including content creation (especially blogging), editing, publishing, and other duties that relate to producing online content.</li>
<li>15% Client communication duties, supporting our Account Executives in communicating about your work with clients.</li>
<li>5% Always optimizing, to improve the department.</li>
</ul>
<p>To be considered, you must apply here: <a href="" target="_blank" rel="noreferrer noopener nofollow">
<h3 class="wp-block-heading"><strong>JOB COMPENSATION</strong></h3>
<p>We strive to offer extremely competitive compensation packages, in addition to an amazing benefits package (which is fully listed below). This includes:</p>
<ul class="wp-block-list">
<li>$50,000 base annual salary paid weekly. While you should always try to negotiate a job offer, we want to let you know from the start what to expect to help avoid <a href="" target="_blank" rel="noreferrer noopener nofollow">inequitable compensation among peers</a>.</li>
<li>Additional technology stipend of $1,000 / year (also paid weekly).</li>
<li>SIMPLE IRA plan with 3% matching.</li>
<li>Potential additional $1,200 in earned bonuses depending on achieving your KPIs (discussed three times a year).</li>
</ul>
<h3 class="wp-block-heading">JOB REQUIREMENTS</h3>
<p>If you’re looking for a place to grow where your work (and you) will be appreciated and rewarded, you’ll find a home at <a href="" target="_blank" rel="noreferrer noopener nofollow">Online Optimism</a>.</p>
<p><strong>You must have at least:</strong></p>
<ul class="wp-block-list">
<li>2+ years of SEO experience</li>
<li>Excellent written and verbal communication skills, with the ability to craft compelling and persuasive content.</li>
<li>Knowledge of SEO best-practices.</li>
<li>An excitement to adapt your job role as AI, Google, and the Internet continue to change.</li>
</ul>
<p><strong>In addition, the strongest candidates will have:</strong></p>
<ul class="wp-block-list">
<li>Experience handling SEO campaigns across industries, particularly B2B, higher education, manufacturing, home services, and hospitality.</li>
<li>Proficient with SEMrush, Ahrefs, Screaming Frog, or similar tools</li>
<li>Previous work communicating SEO progress with clients.</li>
<li>Digital marketing certifications or a degree in marketing.</li>
<li>Portfolio showcasing previous digital marketing campaigns and content creation work.</li>
</ul>
<p>Where You’ll Work:</p>
<p>Online Optimism is an award winning, best place to work, recognized for our commitment to our staff and our culture.</p>
<p>We offer a hybrid work environment where you can choose to work in-office (at our offices in New Orleans and Washington, DC) or at home every day.</p>
<p>Our benefits include insurance, retirement plans, plentiful PTO + unlimited time off for physical or mental health, dog-friendly offices, an annual retreat, and exceptional work-life balance.</p>
<h3 class="wp-block-heading"><strong>WHAT IS OUR APPLICATION PROCESS?</strong></h3>
<ol class="wp-block-list">
<li>First, you should review all of the information on this page to confirm this job interests you!</li>
<li>You apply. Our team excitedly opens up your application.</li>
<li>Strong candidates will be contacted for an initial interview.</li>
<li>If you decide to move forward, you’ll do a 30-45 minute conversation with either our Search & Content Director or our CEO, followed by a timed assignment. This assignment is for fake clients, and is financially compensated.</li>
<li>The top candidates who perform well in that interview and on the assignment have one final interview with members of our leadership and the Search & Content Department.</li>
<li>We make an offer, and provide you with a couple days to make a decision. We expect you to start within two weeks of accepting.</li>
</ol>
<h3 class="wp-block-heading"><strong>JOB DUTIES</strong></h3>
<h5 class="wp-block-heading">SEO MANAGEMENT</h5>
<ul class="wp-block-list">
<li>Oversee the search and content management of 6 – 10 of Online Optimism’s search & content accounts.</li>
<li>Perform keyword research for clients, to determine valuable pieces of content to rank for.</li>
<li>On-site optimization and technical SEO, including structured data and schema, HTML, page-speed insights, hierarchical website structure, fixing indexing errors, and optimizing content, page titles, meta descriptions, and slugs.</li>
<li>Utilize local SEO strategies to help businesses be more visible in local search.</li>
<li>Off-site link building, including outreach, coordination, and brainstorming of creative ideas that will generate links over time.</li>
<li>Ably use SEMrush, Google Search Console, and other digital tools to optimize any written content for search engines.</li>
<li>Bring in AI tools as needed to increase the scale of your work, while being mindful of their limitations.</li>
<li>Utilize your SEO knowledge to assist leadership to improve Online Optimism’s own SEO efforts.</li>
<li>Collaborate with our new business development team as needed to provide analysis of potential clients.</li>
</ul>
<h5 class="wp-block-heading">CONTENT MARKETING</h5>
<ul class="wp-block-list">
<li>Craft engaging copy in a variety of formats for clients, including blogs, FAQs, website content, press releases, case studies, white papers, and long-form webpages.</li>
<li>Conduct external research and coordinate with clients to be able to provide unique insights to their visitors via your content.</li>
<li>Write about complex topics in a manner that target audiences can understand and evaluate, with the ability to shift tone or writing style quickly throughout your day.</li>
<li>Craft email marketing campaigns across a variety of email marketing platforms, such as Mailchimp, Constant Contact, Emma, and more.</li>
<li>Edit the work of other members of the Search and Content department’s work.</li>
<li>Partner with our other departments (Digital Ads, Social Media, Web Dev/Design) to edit their work and ensure brand consistency for your clients.</li>
<li>Utilize Google Analytics, Google Search Console, and other metrics to measure your campaigns’ success, particularly focused on driving website conversions and increasing valuable organic search traffic.</li>
</ul>
<h5 class="wp-block-heading">CLIENT COMMUNICATION</h5>
<ul class="wp-block-list">
<li>Share your work with clients, explaining your process and choices.</li>
<li>Accept feedback gracefully, and adapt your work based on critiques and client needs.</li>
<li>Collaborate with our other departments to ensure that your main accounts have a consistent, cohesive brand design language across all their platforms.</li>
</ul>
<h5 class="wp-block-heading">ALWAYS OPTIMIZING</h5>
<ul class="wp-block-list">
<li>Suggest ideas, explore new tools, and take initiative to improve Online Optimism’s SEO and content work.</li>
<li>Be ready to shift your job description drastically as AI and other tools potentially upend the world of SEO in 2024 and beyond (it’s okay, we’re here to guide you through it.)</li>
</ul>
