[Remote] Senior Producer, Social & Community

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Note: The job is a remote job and is open to candidates in USA. HubSpot is a leading AI-powered customer platform, and they are seeking a Senior Producer for their Masters in Marketing newsletter. The role involves developing and executing social content strategies, engaging with the community, and reporting performance metrics across various social channels.


Responsibilities

  • Develop and execute content strategies across our three primary social channels
  • Create social-first programming, including video, text, and carousel content that resonates with our marketing audience
  • Collaborate with our channel producer on YouTube Shorts strategy and own the Community Tab experience
  • Pioneer LinkedIn content strategy from the ground up, partnering with our Newsletter Editor and YouTube Producer
  • Build an Instagram presence with compelling visual and video content
  • Own editorial calendars and publishing schedules across all platforms
  • Independently produce short-form video content, including production and post-production when needed
  • Respond to comments and engage with our community on behalf of the Masters in Marketing brand
  • Foster relationships and build connections with our marketing audience
  • Manage community interactions to drive subscriber growth and increase engagement rates
  • Represent our brand voice consistently across all social touchpoints
  • Build and nurture our follower base through meaningful community interactions
  • Track and analyze performance metrics across all social channels
  • Measure success against growth goals for subscribers, followers, and engagement rates
  • Use data insights to optimize content strategy and publishing approach
  • Report on community growth, engagement trends, and content performance
  • Work with our team's data analysis support to inform strategic decisions
  • Support our in-person marketing events and industry activations
  • Partner with our audience development lead on event programming
  • Capture and create social content from live events to extend their reach online

Skills

  • 5+ years of social media marketing / production experience
  • Media or content production background (we want a producer, not just a poster)
  • Experience developing social-first content that actually performs
  • B2C or media company experience preferred over traditional B2B marketing
  • Proficient in content creation tools: Canva, ChatGPT, CapCut, Riverside, Descript
  • Can independently produce short-form video content, including production and post-production
  • Strong writing skills for developing social content calendars
  • Understanding of editorial angles and social-first formats - what makes content engaging
  • You understand social-first programming and have your finger on the pulse of digital culture
  • You read Link in Bio and Future Social
  • You're genuinely interested in the marketing space and the marketing community
  • You follow and appreciate creators like Bimma Williams, Nick Tran, Emily Kramer, Ross Simmonds, Kieran Flanagan and Kyle Poyar
  • You're passionate about quality, impactful, short-form content, and understand what makes it work

Benefits

  • The opportunity to build a social presence for one of the fastest-growing marketing newsletters
  • Support on data analysis to inform your content strategy
  • Collaboration with HubSpot's broader marketing media ecosystem
  • The chance to work with incredible marketing experts and thought leaders
  • A role where your work directly impacts 200,000+ marketers trying to grow their businesses

Company Overview

  • HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. It was founded in 2006, and is headquartered in Cambridge, Massachusetts, USA, with a workforce of 5001-10000 employees. Its website is

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