Senior Manager of Events ID-12472
Qualified is the PipelineAI platform for B2B companies around the world. With Piper the AI SDR, Qualified offers a whole new way to grow inbound pipeline with one powerful platform. Piper operates across both the website and email, working to engage website visitors, capture leads, and convert buyers into pipeline around the clock. Hundreds of the world’s leading brands—including Crunchbase, Asana, Box, and Grubhub—choose Qualified to increase lead conversions, generate more meetings, and improve efficiency within their inbound pipeline motion.
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The Qualified Marketing Team
The Qualified Marketing team is made up of Product Marketing, Demand Generation, Events, and Creative. Our team is responsible for crafting our corporate narrative and bringing awareness to our target buyer through compelling messaging, launches, advertising, events, content, and strategic campaigns.
The marketing team is small but mighty and the pace is fast. We’re constantly evolving our messaging, launching new products, and delivering new content and programs. If you want to roll up your sleeves, work alongside some super smart individuals, and do great work, the Qualified marketing team might be the place for you.
Position Description
As the Senior Manager of Events, you’ll be the driving force behind executing Qualified’s event strategy. From high-energy trade shows to intimate field events, you’ll create experiences that engage prospects, delight customers, and drive pipeline. You love the fast pace of a high-growth startup and thrive when juggling multiple events at once. You’ll collaborate closely with Sales, Customer Success, and Marketing to make sure every event is a seamless, impactful experience that fuels our company’s growth. If you’re a detail-obsessed, creative problem solver who loves bringing people together, this opportunity could be for you.
What You'll Be Doing
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Execute Qualified’s event marketing strategy, ensuring field events, trade shows, and conferences drive demand and pipeline.
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Manage all aspects of event execution, including venue selection, logistics, vendor coordination, and budget oversight to maximize ROI.
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Partner with Sales and Customer Success to drive pre-show interest, secure high-value meetings, and accelerate post-event follow-ups.
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Collaborate with the Marketing team to create multi-touch campaigns that enhance event engagement and conversion.
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Analyze event performance, tracking key metrics like net-new and expansion pipeline, and provide actionable insights to optimize future events.
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Ensure seamless attribution tracking so the impact of each event is accurately reported and measured.
Experience
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Minimum of 7+ years of experience in B2B Marketing Events ideally in the SaaS or tech space) including planning and executing events such as industry conferences, partner events and field events.
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Bachelor's degree in Marketing, Business, Event Management, Communications, or a related field.
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Familiarity with Salesforce, Asana and Google Suite
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Proven track record of developing and executing successful events, from large conferences to small field events.
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Excellent project management skills.
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Ability to work collaboratively across departments and manage multiple projects simultaneously.
About Qualified
Qualified is the AI pipeline generation platform for revenue teams that use Salesforce. Headquartered in San Francisco, Qualified delivers pipeline generation at scale with AI and automation for thousands of customers like Autodesk, Blackbaud, and Epson. Led by former Salesforce CMO Kraig Swensrud and former Salesforce Product SVP Sean Whiteley, Qualified boasts 900+ 5-star reviews on G2 and is ranked #1 on the Salesforce AppExchange. Qualified is funded by Sapphire, Tiger Global, Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures.
One Team
We’re all in this together with a shared goal: grow the business and each other. Work as a team, win as a team. Collaborate and strategize across departments to deliver A+ work. We are bold thought leaders that value creating a sense of belonging for all and celebrating our wins, big or small.
Customer Obsessed
Prioritize the customer above everything else. Build a product that our customers love. Establish ourselves as their trusted advisor and do “Whatever it takes” to make them successful. Prove the ROI. Only when our customers win do we win.
Think Big & Move Fast
We’re defining a new category and we have fierce competition. Fast-paced innovation is the name of the game. We look forward. We reimagine. We throw out new ideas. We test things. We move quickly. We challenge the norm. We don’t settle for status quo.
On the heels of their Series C financing, Qualified is looking to grow the team so that they can do even more, even faster; they’re focused on delivering our customers more innovation, additional services, an expanded product portfolio, and even deeper ties into the Salesforce CRM platform. Qualified is looking for folks that are fired up about joining a fast-paced, fast-growing company that is doing big things.
Diversity & Inclusion
Qualified is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.
